Creating a logo presents the greatest challenge for graphic designers. That’s why most of the logos you see look like clip-art or busy illustrations. Those logos are not finished. It takes a lot of client soul-searching and designer rumination to distill a company’s essence down to a single mark that speaks to both the client and the client’s client.
I’ve been designing logos for eight years. All of them look different because I design with my client’s uniqueness — The Fearless Why — in mind. More recently, I’ve introduced my Dream State Process into the logo design concept phase. It’s kicked my logo designs up yet another fearless notch.
If you’d like to see samples of my logos designs, please visit my Fearless Design sister site. It’s big, bold and beautiful.
Thank you for stopping by, G.