About 15 years ago when I was working at a corporation, I stumbled on a book in a used bookstore called, Do What You Love And The Money Will Follow.
It was the first time I gave any thought to opening my own creativity-based business, which was odd given that my grandmother, grandfather and my father all owned their own individual businesses. My grandmother, back in the roaring twenties, owned her own dance studio. She produced local plays and recitals after graduating from Emerson College. If she were still around, I’d tell her that I’ve followed in her creative footsteps.When I did open my own business, even though I loved what I was doing the money did not follow very much.
Making your creative business thrive is a little more complicated that doing what you love. You have to deal with what I call the psychology of your business. If that is not addressed properly, you can learn to dislike what you love and end up back helping someone else build their dream.
The most important rule of business I have learned:
Whatever dogs you in life will follow you into your business. I sometimes think the greatest gift a business can give its owner is to highlight what dogs you in life. It is easy to get around this “dog” when you work for someone else. Much easier to hide from yourself in a cubicle. Most corporations don’t really want you to be the best you can be. The job description may state that, but it isn’t really wanted from what I observed.